Neostyle, Elvis’ glasses
The German manufacturer, Neostyle, began producing prescription glasses and sunglasses in 1961 and concentrated mainly on quality products. In the 60s, however, quality alone could not guarantee success, which required a major marketing campaign.
Elvis Presley was the one to shake up the brand by wearing the Nautic 2 sunglasses in 1972, which became its launch pad on a global scale.
Since then, the Nautic 2 model remained its distinctive “Elvis glasses”. The rare Neostyle Holiday also reveals his unmistakeable style in all its strength.
Neostyle has remained a family-run company and has managed to maintain superior quality and a strong, fashionable identity in the optical world.